“ The Currency of Currency “ is a raw and honest snapshot of the history of money and the inequalities inherent in bequest U.S. fiscal systems. From institutions that intentionally exclude communities of color to wealth gaps that threaten the futures of millions of Americans, the ad shines a spotlight on how traditional currentness needs another look, arsenic well as the opportunity digital currency provides. Spike Lee ‘s consummate storytelling and imagination for Coin Cloud calls for a fresh way to think about money — one that is inclusive, modern and accessible to all.
Reading: Coin Cloud and Spike Lee Call Out Unequal Financial Systems in New “The Currency of Currency” Ad
“ Coin Cloud is on the cusp — the cut edge — of what affects people of color when it comes to finances and entree to build wealth, ” Spike Lee explained. “ Digital currentness is feasible for not just people of coloring material, but anybody who has been historically excluded from traditional fiscal systems. ”
“ We went into this campaign on a deputation to spark significant dialogue and about instantaneously knew that Spike Lee was the arrant person to help us bring it to life sentence, ” said Amondo Redmond, Global Chief Marketing Officer at Coin Cloud. “ His deep connection with communities of semblance, plus his track phonograph record of contextualizing issues of equality, make him an ideal partner for our goal of making digital currency accessible to all. ” Filmed in New York and produced by 40 Acres and a Mule Filmworks, the spot features cameos by actress Mj Rodriguez, American drag queen & reality television receiver personality Shangela, singer-songwriter Teyana Taylor and actor-activist Kendrick Sampson. “ For me, this campaign is a much a prophecy as it is a look at where we ‘ve been, ” added Redmond. “ Beyond generating awareness, my sight is that this campaign not only sparks crucial negotiation, but introduces marginalized communities to an innovative, new and inclusive way to take control of and grow their wealth. ” Coin Cloud ‘s multimillion-dollar media campaign will run nationally across cable television television receiver channels including Adult Swim and Comedy Central. It will besides appear on YouTube and extra OTT and digital platforms, such as Roku and Reddit. The company partnered with Campbell Ewald, which provided creative and media services. Founded in 2014 in Las Vegas, Nevada, Coin Cloud is on a mission to make digital currentness accessible to all people careless of background or socioeconomic condition. Digital currencies, like Bitcoin and other cryptocurrency, stage major opportunities for people to protect their wealth while investing in the engineering of the future. Coin Cloud taps into pop culture to tell moral force and educational stories around fiscal security with the understand that bringing economic authorization to all communities starts with relevance.
Read more: Minting COIN: principles and imperatives for combating insurgency – Document – Gale Academic OneFile
To view “ The Currency of Currency ” spot, please visit : www.coin.cloud/newmoney. Assets for Download:
Photo Assets About Coin Cloud:
Founded in 2014 in Las Vegas, Nevada, Coin Cloud is the leading digital currentness car ( DCM ) company globally. With over 2,000 locations countrywide, in 47 states and Brazil, Coin Cloud operates the world ‘s largest and fastest-growing network of 100 % bipartisan DCMs, a more advanced translation of the Bitcoin ATM. Every Coin Cloud DCM empowers you to promptly and easily buy and sell 30+ virtual currency options with cash. You can find your nearest Coin Cloud DCM at hypertext transfer protocol : //Coin.Cloud. 
View original content to download multimedia : hypertext transfer protocol : //www.prnewswire.com/news-releases/coin-cloud-and-spike-lee-call-out-unequal-financial-systems-in-new-the-currency-of-currency-ad-301333798.html
Read more: Coin rotation paradox – Wikipedia
SOURCE Coin Cloud
